Senior Web & UX Designer
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The Book People E-Commerce Site

Overview. Web design and UI of

The Book People was an online book retailer, predominantly in the south east of England, with a loyal base of customers. The Book People's business model was to sell brand new books and collections at hugely discounted prices from RRP through buying direct from publishers. Working as part of a team of web designers, I was there to ensure the site was kept up-to-date in terms of content and current design trends.

What I Did

UI/UX Design  //  Web design and build  //  Email design and build  //  Photography





Web Design

My role at The Book people was to design for the web, email and some ad-hoc print requirements. As part of a digital design team, I managed and mentored a junior designer, worked on creating design for site content, emails and the UI of it's online presence.

The Book People website
The Book People Schools website
The Book People Book Fairs website

Balsamiq Wireframes

Creation of wireframes before the high fidelity design phase.


Email Design

Responsive emails were designed for both marketing and transactional means. Some of the key campaigns were animated for maximum impact.


For much of the content that I created, products needed to be photographed in a lifestyle theme. These were then cleaned up in photoshop and optimised ready for web output.


Re-brand Exercise

A re-brand exercise was undertaken in which my design was shortlisted for the top two concepts created.


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